Prejuvenation – Getting in Front of It

Perhaps some might think they are jumping the gun, but Millennials are swimming in their new-found Fountain of Youth. Instead of waiting for signs of aging to draw them into the offices of aestheticians and doctors, they are finding their way quite well. Using primarily non-invasive procedures such as fillers, injectables, and procedures that reverse sun damage and fine lines, Millennials will not go gently into that good night that is growing older. They are going to avoid that battle altogether. 

But… Why?

It is a phenomenon that is not entirely unexpected. This generation was introduced en masse to the cell phone and the cell phone’s most significant and prolific offspring: the selfie. These young people are hyper-self-aware of their appearance as they have been photographing, editing, and filtering their images since they received their first cell phone. They understand the appeal of physical attractiveness perhaps better than anyone. And they are not ashamed to reach up and grab the brass ring of eternal youth. 

As Millennials near their landmark birthday, that big 30 is more significant to them than it has been to any generation before. They were the highlight reel generation, the filter generation, and they expect more of themselves than to grow old gracefully; they don’t expect to grow old at all.

Pair that with the recent pandemic and the onslaught of Zoom meetings. Before that, none of us ever sat and looked at our face for an hour or two on a computer. After a while, you start to notice things. Sales of ring lights skyrocketed as we sought ways to look better online. Warm light, built-in filters, sitting near a window, nothing was too silly to try to reassure ourselves that that wasn’t how we looked in real life. While some resorted to wearing make-up with their pajama bottoms, and others just gave up altogether, the Millennials decided they would fight.

What We Offer Them

It seems a bit ridiculous to offer a 28-year-old a facelift. That is not what they are after. These are detail-oriented consumers and are also computer savvy, which means they do their research. They check sites, read reviews, and do their homework. They are also a bit more stealthy than the older consumer because they can be. Getting rid of lines before they become an integrated part of their appearance means that often, their treatments are not noticeable in an obvious way. The noninvasive treatments they choose amp up what most consider an already-youthful appearance.

Neuromodulators like Botox and Dysport are effective at any age, but they work especially well on shallow and fine lines. When the face is at rest, with visible lines on the forehead or around the eyes, dynamic lines, these injectables do their work. They work to soften the lines and keep them from becoming deeper. They also work on crow’s feet or laugh lines.

Laser treatments are also popular in prejuvenation. IPL works to repair broken capillaries and texture issues as well. The key to making all of it work in favor of these young consumers is to return to the most basic skincare principle: protect your investment. Sun damage is one of the reasons skin ages and loses elasticity and plumpness, the aesthetics that help it look bright and youthful.

A Final Word

We want to clarify that it is never too late to begin your prejuvenation. We also want to clarify that being responsible for your skin and body is the best way to age gracefully. Contact our clinic for a consultation if you’d like to learn more about preventative treatments. It’s never too early; it’s never too late. 

If you aren’t ready to move into a skincare regime that involves a doctor, there are plenty of things that you can do as part of your lifestyle to counter the effects of aging. We’d love to share these tips with you: